SIMON ARON

An experienced entrepreneurial angel and investor, Simon has helped get tech start-ups, medical technology and agricultural ventures around the world off the ground. He is highly experienced in financial modelling, fund management and building companies.

Simon started his first company in 1990. He sold this in 2011, after acquiring a further six more companies. In 1995, he started a commercial property company as an owner and landlord of five office blocks located in up and coming areas in London, selling out in 2012. As a whisky collector for over 20 years, Simon has acquired over 50 casks and 2000 bottles.

He soon discovered that this ‘hobby’ provided a wonderful business opportunity for trading casks. Intrigued by how rare whisky is surpassing other alternative asset classes such as art, classic cars and rare wine, Simon was inspired to more fully understand the whisky market and the risks involved. He brings a wealth of experience to the business, especially in understanding due diligence and risk management.